Here I’m going to cover which things worked for me and what didn’t work for me. Keep in mind my options were a little limited because some of the big name advertisers won’t take novellas or only do free promos for novellas.
$7-Dracosama (Fiver specifically for fantasy)
Editorial reviews from reputable sources. Mine was through Self-published review.
(This was with 5 reviews and a 4 star average).
Bargain Booksy- $25
Not Worth it-
Amazon- Both ads got less than 100 impressions and I got 1 click and no sales or page reads. At least it wasn’t expensive to toy around with though.
Bookbubs (not the featured deal)– It was about 1 dollar per click and I received no sales or page reads as a result which was a bummer. It’s also expensive to toy with so you can end up dumping money for no reason.
$10-IBM books- Your book is buried in a sea of books.
$18-Twitter- lots of reach, but no sales and low click through.
$40-FB- High click through but no sales or page reads. Lots of impressions, but very pricey.
$30– Booksends (September 10th)
Sales– 4 (at 99 cents)